Saya tidak akan mengambil definisi dari buku-buku marketing, paper, wikipedia or whatever, cukup lah seorang Steve Jobs, CEO Apple yang bicara, ini dia
Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, “Does it do [x]?”, “Do you plan to add [y]?”. Finally Jobs said, “Wait wait — put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don’t want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It’s about saying NO to all but the most crucial features.
sumber : http://gettingreal.37signals.com/ch05_Start_With_No.php
any thoughts ?
aRai
October 31, 2008 10:19 pm
waduh lom kenalan ne ma Steve Jobs … hehe